THE ANOMALY LINE
To get folks to visit Meow Wolf's House of Eternal Return in Santa Fe, we created a multidimensional, multi-businessed phone line for all of their anomalous needs. Is it real? Is it fun? Are there hidden flatulent related extensions? Call to 1-877-644-6993 find out.
Company: Meow Wolf Creative Directors: Kat Lam & Dave Jasmon
Senior Copywriter: Danielle Silveri Graphic Designer: Jeff Hantman
We made real ads for the fake businesses and placed them around the Coronado Center mall in Santa Fe. No context. No branding. After a few days, a couple of confused stares, and several hours of phone-treeing, people began to figure out who was behind this—and by people, I mean Reddit.
2 MIN.
The average person spent about 2 minutes exploring the phone tree's lines with some finishing the entire 50+ minute experience.
#SOCIAL
We brought these businesses to IG, making content for each extension. Click the image to visit the rest of the profile.
